So what makes a website good?
Well for starters it’s a site that actually delivers leads and sales to it’s owner. We see so many websites that just sit there and do nothing. A well thought out website that uses the right keywords, has the right messaging and the gets the visitor to do the one ‘right’ behavior you ask when they get there gives your business a huge lift over your competitors.
What’s that ‘behavior’ look like?
It when they respond to your call-to-action and call, sign-up, join, donate or best of all ~ BUY!
Good websites show up when a prospect searches for what you do and they deliver a lead or sale when they qualify the visitor and convert them to the next step in your sales process.
Excellent SEO (search engine optimization) on a website can get a business to the top of the search listings and provide an opportunity for businesses to get in front of their potential customers. A well designed and executed website takes that visitor and directs them to what they need to know and do. A good website delivers valuable leads to a business not only keeping the doors open but keeping business booming over your competitors. Many business owners just do not understand how a quality website can deliver a steady stream of qualified leads.
Your website is your #1 marketing tool.
Essentially you transform your sales methods from one of asking for the opportunity to sell a prospect on what you can do for them to actually demonstrating, educating and nurturing a prospect as they search for a solution to their problem. A website that captures that lead and begins the process of taking a prospect through your sales funnel and nurturing them along until they are ready to buy makes for a powerful value proposition. One of the basic fundamental sales and marketing steps is capturing a lead and actually following up on it! We just see all too many situations where this doesn’t happen in many businesses.
How many leads did you get from your website this week?